Privacy Policy

Effective Date: March 5, 2017

Heltha has created this Website Privacy Policy in order to communicate its policies and practices relating to Heltha’s collection, use, and disclosure of information on or through the Heltha Website. Throughout this Website Privacy Policy, “Heltha,” “We” or “Us” refers to Heltha, LLC “You” or “Users” refers to you or our users – everyone who uses or visits www.heltha.co. The “Heltha Website” refers to the website located at www.heltha.co (and any subdomains thereof) and information provided by Heltha at this website. The purpose of this Privacy Policy is to describe how Heltha, LLC (“Heltha,” “we” or “us”) collects, uses and shares information about you through our U.S. online interfaces (e.g., websites and mobile applications) owned and controlled by us, including https://www.heltha.co (collectively referred to herein as the “Site” or “Service”).

By using the Heltha Website, you expressly consent to the information handling practices described in this notice. The Website Privacy Policy is incorporated into and is subject to the Heltha Terms of Service. Your use of the Heltha Website and any personal information you provide through the Heltha Website are subject at all times to this Website Privacy Policy and the Terms of Service. Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us or as described at the end of this Policy.

Our Privacy Policy explains:

Information That We Collect

How Heltha Uses Information

Access to Your Information and Choices

Security of Your Information

California Privacy Rights

Consent to Processing of Personal Data in United States

Changes to Our Privacy Policy

Questions and How Contact Us

 

Scope; Third Party Sites:

This Privacy Policy applies only to information we collect at and through the Site. Our Site also contains links to third party sites that are not owned or controlled by Heltha. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Other Privacy Policies:

For information about how we collect, use and share your health and medical information, please refer to our Notice of Privacy Practices.

Terms of Service:

Please note that your use of our Site is also subject to our Terms of Service.

INFORMATION THAT WE COLLECT

Information You Provide to Us

The Heltha Website may collect your personal information when you voluntarily provide such information through the Heltha Website. We collect information you provide to us, for example when you create or modify your account, register to use our Site, purchase products or services from us, request information from us, contact customer support, or otherwise communicate with us. This information may include: Name, Address, Billing address, Shipping address, Email address, Telephone number, Credit card number (solely for payment purposes), Date of birth, User generated content you post on the Site, Salary and personal financial information, Health information, such as medical history, health background, prescribed and over-the-counter medications, authorized provider notes and diagnoses, laboratory test results, etc., Self-reported information such as racial or ethnic origin, disease conditions, other health-related information (e.g. pulse rate, cholesterol levels, visual acuity), family history information (e.g. information similar to the foregoing about your family members), sexual orientation or preferences. We collect the following information in connection with candidates for employment with Heltha, but not from general users of the Site: Bank or financial account number, Social Security number, Driver’s License number, Criminal background checks and related information, Criminal convictions.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/). We may also use Google Analytics Advertising Features to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop.

Information Collected Through Cookies and Similar Technologies

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the Site again, the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends and providing relevant advertising to you. (See, “Advertising” below.)

Information Collected Through Your Use of a Mobile Device

When you access our Service by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.

No Information from Children Under Age 13

If you are under the age of 13, please do not attempt to register with us at this Site or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information. If you believe we have collected personal information from a child under the age of 13, please Contact Us or call us at (617) 600-7601.

 

HOW HELTHA USES INFORMATION

To Provide Products, Services, and Information.

Heltha uses the information that we collect on the Heltha Website to operate, maintain, provide and enhance our Services, as well as to comply with applicable laws. This may include, among other things, using your information that we collect in a manner consistent with other commitments in this privacy statement, to: open your account, enable purchases and process payments, communicate with you, and implement your requests (e.g., referrals); host our website, run our mobile application(s), authenticate your visits, provide custom, personalized content and information, and track your usage of our Services; conduct analytics to improve and enhance our Services; offer new products or services to you, including through emails, promotions or contests; implement online marketing campaigns and targeted advertising, including by utilizing third party ads (subject to your cookie settings and preferences), and to measure the effectiveness of our marketing and targeted advertising; conduct surveys or polls, and obtain testimonials; process and deliver your genetic testing results; perform research and development activities, which may include, for example, conducting data analysis and research in order to develop new or improve existing products and services, and performing quality control activities.

If you contact Heltha by email and you are not a registered customer, we will use your contact information only to respond to your communications unless you provide your consent for additional uses.

Sharing with Third Parties:

We may provide information to third party service providers that help us operate and manage our Site, process orders, and fulfill and deliver products and services that you purchase from us.These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

Advertising:

We may use data on how you browse and shop in order to show you ads for Heltha or our advertising partners that are more relevant to your interests. We may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by Heltha.

We belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. Because Heltha relies on third party ad networks who may track you across websites over time for advertising purposes, we are not able to respond to your selection of the “Do Not Track” option provided by your browser. We cannot advise on whether your selection of “Do Not Track” option will have any effect on the collection of cookie information by the third parties who collect such cookie information on our site.

If you would like to opt out of receiving targeted interest-based advertising, please contact us at [email protected]. To learn more about the Google ads service we use click here. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop.

Third Party Advertising & Marketing:

From time to time with your consent, we may disclose information with companies who may offer you products and services of interest.

Your Consent:

In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations or individuals outside of Heltha when we have your consent to do so.

Legal Proceedings:

We will share personal information with third party companies, organizations or individuals outside of Heltha if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to: Meet any applicable law, regulation, subpoena, legal process or enforceable governmental request. Enforce applicable Terms of Service, including investigation of potential violations. Detect, prevent, or otherwise address fraud, security or technical issues. Or, protect against harm to the rights, property or safety of Heltha, our users, customers or the public as required or permitted by law.

Transfer in the Event of Sale or Change of Control:

If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.

ACCESS TO YOUR INFORMATION AND CHOICES

You can access and update certain information we have relating to your online account by signing into your account and going to the Account section of our Site. If you have questions about personal information we have about you or need to update your information, you can Contact Us or call us at (617) 600-7601. You can opt-out of receiving marketing and promotional e-mails from Heltha by using the opt-out or unsubscribe feature contained in the e-mails.

You can opt-out of receiving certain messages or notifications from us by visiting your Account page (go to Account, Settings, Notifications) or by contacting our Privacy Administrator at [email protected]. You can also click the “unsubscribe” button at the bottom of promotional email communications. Please note that you may not opt-out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or Service-related emails.

You can request that we deactivate your account. Please note that, if you request that we deactivate your account, we may need to retain certain personal information for record-keeping purposes. We also are unable to remove your personal information from the records of any third parties to whom we have already provided such information. If you wish to correct or delete any information maintained by a third party, please contact the third party directly.

SECURITY OF YOUR INFORMATION:

We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that e-mails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

CALIFORNIA PRIVACY RIGHTS:

Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year.

To obtain this information, please send an email message to [email protected] with “Request for California Privacy Information” on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response. Please be aware that not all information sharing is covered by the “Shine the Light” requirements and only information on covered sharing will be included in our response.

CONSENT TO PROCESSING OF PERSONAL DATA IN UNITED STATES:

If you are a resident of the European Economic Area (EEA), in order to provide our Site, products and services to you, we may send and store your personal information (also commonly referred to as personal data) outside of the EEA, including to the United States. Accordingly, your personal information may be transferred outside of the country where you reside or are located, including to countries that may not or do not provide the same level of protection for your personal information. We are committed to protecting the privacy and confidentiality of personal information when it is transferred. Where such transfers occur, we take appropriate steps to provide the same level of protection for the processing carried out in any such countries as within the EEA to the extent feasible under applicable law. By using and accessing our Site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.

CHANGES TO OUR PRIVACY POLICY:

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

QUESTIONS AND HOW TO CONTACT US:

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please Contact Us, email us at [email protected] or call us at (617) 600-7601.